Did you see that?!? Did you see how quickly RecipeZaar found my blog post, read it, and commented? I didn’t contact them, call them or send them any e-mail–they were actively searching for feedback about their service, and letting visitors know their feedback is appreciated and used. Well done, RecipeZaar!
Do you know what that type of personal attention does to the users’ likelihood of conversion? Yesterday, I was angry as #@*&^#@(! at RecipeZaar and today I’m considering subscribing to their premium service. And maybe even buying a membership for my sister … can you believe it?
Wouldn’t it be nice if everyone had that level of customer service?
World of Usability 