It’s great to track conversion rates and do analytics and usability tests on your site, but without knowing how you stack up to your competitors, you are driving with your windows painted black (to borrow a phrase from Avinash Kaushik, the Analytics Evangelist for Google). Without competitive analysis, you can’t see where you are in relation to the rest of your industry–and that’s a bad thing.
So surveying the competitive landscape is good, but it’s always been very hard. How do you get the inside scoop on how the others are doing? Bryan Eisenberg from FutureNow has pointed out 14 tools out there now for “spying” on your competition.
Here’s the list:
- Xinu Returns
- Google Trends For Websites
- Google Insights for Search
- Microsoft’s Keyword Forecast tool
- Microsoft’s Search Funnels
- Web Page Speed Analyzer , WebSlug , WebWait
- Web Page Readability
- Attention Meter
- Websitegrader and Twittergrader
- Google Alerts
See Brian’s Post for more info on how you can use these for competitive analysis. I’ve gotta go try these out–once I get a minute to breathe. Lately, it’s hard just to stay afloat with all we’re doing at work. I have used Google Alerts before and they’re awesome for keeping your finger on the pulse of things, but, like everything, it takes time to sift through all the stuff you get from it.
Does anyone have experience with any of these tools? Care to Share?