I was reading a blog entry on Treehugger this morning, ignoring the banner ads as most people do, when somehow an ad caught my eye. It does happen once in a blue moon! This one was for Seventh Generation, and it intrigued me because it was different than most ads that are trying to sell you something. The message on this one was “support ingredient transparency by creating your own ingredient tree”. Hmmm, I thought, what’s an ingredient tree? and I clicked on it.
The Ad that Got me to Click:
The Landing Page:
How much do you suppose they spent on that ad? How much did they spend testing the landing page? I’m guessing they spent a lot more on the ad than on the QA process. They couldn’t possibly have INTENDED the user to go to a completely blank page, could they?
Come on, Seventh Generation, I expected better things from you!