Google and Usability Testing

Why is usability testing so critical?

FutureNow posted an insightful entry about the Google homepage–what makes it so successful? There is one item on this page that was critical to its success. The answer may surprise you … and it was discovered via usability testing.

google homepage original

Read the article, then let me know if you guessed what was the most critical thing on the original Google homepage?

If Google had not been so adamant about usability testing, our world would be a much different place today.



1 Response to “Google and Usability Testing”

  1. 1 Robert Gorell June 6, 2008 at 9:39 am


    Glad you enjoyed me post!

    I love it when we come across examples like these that really drive home the point that — regardless of the size of your business — it’s SO important to test the so-called “little” things. That’s why a holistic approach to usability is necessary; one that accounts for the actual motivations of the visitor, not just “best practices.”

    Thanks again for all the link love lately, and thank you for introducing me to your fantastic blog!

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