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	<title>Comments on: Why Zappos Works</title>
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	<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/</link>
	<description>"If the user can't use it, it doesn't work" --Susan Dray</description>
	<lastBuildDate>Tue, 17 Nov 2009 16:52:11 +0000</lastBuildDate>
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		<title>By: Michael J Fox</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-370</link>
		<dc:creator>Michael J Fox</dc:creator>
		<pubDate>Wed, 11 Nov 2009 02:21:37 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-370</guid>
		<description>This is by far the most amazing ecommerce success story I know of. Its more and more amazing every time I learn something from Tony.He has to be one of the best Word of Mouth advertisers I know of.</description>
		<content:encoded><![CDATA[<p>This is by far the most amazing ecommerce success story I know of. Its more and more amazing every time I learn something from Tony.He has to be one of the best Word of Mouth advertisers I know of.</p>
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	<item>
		<title>By: Customer Service: Rackspace Gets Personal &#171; Site2Next</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-347</link>
		<dc:creator>Customer Service: Rackspace Gets Personal &#171; Site2Next</dc:creator>
		<pubDate>Fri, 28 Aug 2009 09:16:43 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-347</guid>
		<description>[...] for culture” and empower customer service reps to go above and beyond the “call” of duty. As Tony Hsieh shared with the crowd at Online Market World: “A woman found the perfect pair of shoes for her husband and she was waiting for her husband to [...]</description>
		<content:encoded><![CDATA[<p>[...] for culture” and empower customer service reps to go above and beyond the “call” of duty. As Tony Hsieh shared with the crowd at Online Market World: “A woman found the perfect pair of shoes for her husband and she was waiting for her husband to [...]</p>
]]></content:encoded>
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	<item>
		<title>By: A Visit to Zappos &#124; Design &#124; Tech &#124; Culture</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-331</link>
		<dc:creator>A Visit to Zappos &#124; Design &#124; Tech &#124; Culture</dc:creator>
		<pubDate>Wed, 13 May 2009 10:02:49 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-331</guid>
		<description>[...] &#124; More about Zappos at World of Usability: Why Zappos Works    This entry was posted on Wednesday, May 13th, 2009 at 4:01 amand is filed under Neatorama. You [...]</description>
		<content:encoded><![CDATA[<p>[...] | More about Zappos at World of Usability: Why Zappos Works    This entry was posted on Wednesday, May 13th, 2009 at 4:01 amand is filed under Neatorama. You [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Zappos, l&#8217;azienda che ama la concorrenza &#124; Ninja Marketing / Non-Conventional Marketing Do</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-313</link>
		<dc:creator>Zappos, l&#8217;azienda che ama la concorrenza &#124; Ninja Marketing / Non-Conventional Marketing Do</dc:creator>
		<pubDate>Mon, 16 Mar 2009 10:31:40 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-313</guid>
		<description>[...] Sembra proprio che ciò che anima la sua cultura aziendale sia l&#8217;amore, come dice Andy Sernovitz. Non ci credete? leggete di più su zappos qui. [...]</description>
		<content:encoded><![CDATA[<p>[...] Sembra proprio che ciò che anima la sua cultura aziendale sia l&#8217;amore, come dice Andy Sernovitz. Non ci credete? leggete di più su zappos qui. [...]</p>
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	<item>
		<title>By: Corporate Web Site Gives Way to Community: It Had to Happen &#171; SmoothSpan Blog</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-302</link>
		<dc:creator>Corporate Web Site Gives Way to Community: It Had to Happen &#171; SmoothSpan Blog</dc:creator>
		<pubDate>Wed, 04 Mar 2009 16:27:33 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-302</guid>
		<description>[...] I&#8217;ve watched a lot of companies try to harness Social Media to create value for their businesses.  Heck, my company Helpstream does this as its core competency.  The realization that your customers are in control is a common thread that most businesses don&#8217;t understand.  They work hard to control the customer, but at best they only influence them.  At worst, too much heavy-handed control results in lower customer satisfaction.  Have you noticed how the big satisfaction stories seemingly involve almost no control at all?  Take a look at Zappo&#8217;s.  There isn&#8217;t a lot of rhyme or reason to their customer service when you look at the anecdotes.  It&#8217;s one preposterous thing they&#8217;re doing for the customer after the other.  Consider this anecdote: [...]</description>
		<content:encoded><![CDATA[<p>[...] I&#8217;ve watched a lot of companies try to harness Social Media to create value for their businesses.  Heck, my company Helpstream does this as its core competency.  The realization that your customers are in control is a common thread that most businesses don&#8217;t understand.  They work hard to control the customer, but at best they only influence them.  At worst, too much heavy-handed control results in lower customer satisfaction.  Have you noticed how the big satisfaction stories seemingly involve almost no control at all?  Take a look at Zappo&#8217;s.  There isn&#8217;t a lot of rhyme or reason to their customer service when you look at the anecdotes.  It&#8217;s one preposterous thing they&#8217;re doing for the customer after the other.  Consider this anecdote: [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Lee Steele</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-233</link>
		<dc:creator>Lee Steele</dc:creator>
		<pubDate>Mon, 03 Nov 2008 22:44:07 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-233</guid>
		<description>Zappos&#039; success - another great example of &quot;doing well by doing good.&quot; Excellent article. A company I&#039;d like to work for!</description>
		<content:encoded><![CDATA[<p>Zappos&#8217; success &#8211; another great example of &#8220;doing well by doing good.&#8221; Excellent article. A company I&#8217;d like to work for!</p>
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	<item>
		<title>By: Customer Service: Rackspace Gets Personal &#124; Get Elastic</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-227</link>
		<dc:creator>Customer Service: Rackspace Gets Personal &#124; Get Elastic</dc:creator>
		<pubDate>Tue, 28 Oct 2008 15:23:26 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-227</guid>
		<description>[...] and empower customer service reps to go above and beyond the &#8220;call&#8221; of duty. As Tony Hsieh shared with the crowd at Online Market World: &#8220;A woman found the perfect pair of shoes for her husband and she was waiting for her husband [...]</description>
		<content:encoded><![CDATA[<p>[...] and empower customer service reps to go above and beyond the &#8220;call&#8221; of duty. As Tony Hsieh shared with the crowd at Online Market World: &#8220;A woman found the perfect pair of shoes for her husband and she was waiting for her husband [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Network Marketing Mindset</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-215</link>
		<dc:creator>Network Marketing Mindset</dc:creator>
		<pubDate>Tue, 21 Oct 2008 07:53:50 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-215</guid>
		<description>A system that brands you in network marketing</description>
		<content:encoded><![CDATA[<p>A system that brands you in network marketing</p>
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	<item>
		<title>By: Ryan Buchanan</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-211</link>
		<dc:creator>Ryan Buchanan</dc:creator>
		<pubDate>Sun, 12 Oct 2008 20:15:02 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-211</guid>
		<description>I hope this is the new generation of all 20 and 30-something year old entrepreneurs running their businesses where employees come first and customer evangelists come from that.  Life is boring if you play it safe.  Dare to delight customers and be a little different.</description>
		<content:encoded><![CDATA[<p>I hope this is the new generation of all 20 and 30-something year old entrepreneurs running their businesses where employees come first and customer evangelists come from that.  Life is boring if you play it safe.  Dare to delight customers and be a little different.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: DJ Waldow</title>
		<link>http://worldofusability.wordpress.com/2008/10/08/why-zappos-works/#comment-203</link>
		<dc:creator>DJ Waldow</dc:creator>
		<pubDate>Fri, 10 Oct 2008 19:11:21 +0000</pubDate>
		<guid isPermaLink="false">http://worldofusability.wordpress.com/?p=368#comment-203</guid>
		<description>One of the most inspiring blog posts I&#039;ve read in some time...

Thanks for sharing.

DJ Waldow
twitter.com/djwaldow</description>
		<content:encoded><![CDATA[<p>One of the most inspiring blog posts I&#8217;ve read in some time&#8230;</p>
<p>Thanks for sharing.</p>
<p>DJ Waldow<br />
twitter.com/djwaldow</p>
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